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Independent Black Beauty Brands Gain Clout, Sales Fueled by Instagram Influencer Culture

Independent Black Beauty Brands Gain Clout, Sales Fueled by Instagram Influencer Culture

Saidat Giwa-Osagie June 25, 2019

As more Black beauty brands leverage the direct-to-consumer ecosystem, Instagram is the virtual shop window powering connectivity, personalization, and relatability to women of color who see themselves in the values of the brand’s culture.